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Our Inspiration

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We believe good food brings good fortune.

As athletes at GU, we have always understood the importance of good food in our daily lives. We believe good food brings good fortune. Each meal we eat, every snack we enjoy is – in some way – preparing us for our next adventure. We’ve been eating this way for a long time, and now we want to share it with the world…and we are calling it Boon!

Boon has been years in the making, and we are ready to share it with our community.  We are starting with two delicious products – Almond Butters and Stroopwafels in delicious flavors like Sweet Ginger, Cinnamon Spice, Vanilla Cardamom, Chai Spice, and Espresso Bean.


Boon started in our kitchens, around campfires, after workouts, and at races simply sharing good food with friends and family. We call this The Time Between. Boon is delicious, wholesome, purposeful snacks that nourish your body for what comes next.

As a small, family-owned company that spends a lot of time in the community, we have the ability to develop unique flavors and ingredients.

Share the Boon with Us